Ever wonder why milk makes cereal taste better? Perhaps you’ve always wondered why ice cream is more engaging when its in a cone. Steak with no seasoning or steak sauce… blasphemy I say!
There are some things in life that are truly the glue to making something perfect. This is no different when hiring a producer for your next meeting or event. A producer? That sounds fancy… even expensive… I mean, I’m not making a movie… why do I need a producer? Ahhhhh… but you are making a movie. A one day blockbuster or a 3-day mini-series for your audience. So why hire a Producer?
Well let’s pretend you are producing a movie.
Managing a meeting or event takes a team of individuals working together to accomplish the goal of executing that flawless movie. Certainly you start with the planner role. That position often reports to the head of the organization and is working in tandem with the marketing and communication team on the deliverables from film. This is generally where your budget is also derived from along with theming and messaging.
Secondly you have your internal support staff. This could include assistant planners, IT team, Logistics, Accounting and so on. Then there’s the entire event facility team you have to work with. But wait… I still need to outsource! Entertainment, Audio Visual and Staging, Décor and Design, Printing and Graphics, Transportation and the list goes on. It sounds quite an undertaking to make this movie… however you know you will sell out if produced correctly. And this… is when you realize, that I need the glue to connect all my internal and outsourced team leaders, services and necessities to fill my theater seats.
A Producer is the individual who connects all your moving parts… overlooking your project from 30,000 feet to create and manage a cohesive communication system so all moving parts come together for the opening night! It is this person who takes the load off of your plate as it relates to the intangibles of the event. This person injects the entire team with the same DNA code providing the team the ability to work as a collective all aiming for the same goal.
What is that goal? A movie so profound it delivers on budget, on time, with a storyline that executes the vision of the Marketing and Communications Team pulling all the strings of the collective seamlessly so that each moving part moves in harmony with the other. It is giving ownership, delegating delicately, masterfully engaging each member and getting buy in on the one thing that we all strive for… and what is that you ask?
That moment when the opening credits are done and its show time… and you look into your audiences’ eyes and there it is, you have a captivated audience… right where you want them!
A mentor once told me “Kamal, to be a producer, you have to never be above the show and your team never below you… however, without them seeing you… you are leading from behind while making the show bigger than you will ever be.” Meetings, Conferences and Events happen on a daily basis… producing a special moment that inspires an audience to act… those do not.
See you at the Oscars!